MO Luxury

 

Company Background

MO Luxury is a dynamic, Sydney-based consultancy specialising in luxury goods and services. In addition to consulting on brand and retail management to some of the world’s finest names across various categories such as fashion, fine jewellery, and watches, who offer investigative insights into consumer behavior through their research arm. And finally, they offer their clients access to a fresh and inspired network of individuals through their bespoke recruitment service.

Founded and directed by luxury business specialist, Melinda O’Rourke, who has over 20 years of experience with some of the world’s most luxurious brands including Chanel, Prada, and Yves Saint Laurent. Within that expertise is an innate understanding of both tangible and intangible assets including brand equity, positioning, and quality of product and service. They know luxury.

 

Company structure: ie: The MO Team

Melinda O'Rourke~ Managing Director

As the founder and director of MO Luxury, Melinda O'Rourke has over 20 years experience with some of the world's most luxurious brands. As Country Manager of Prada Australia and New Zealand, General Manager for Chanel Australia and New Zealand, and Fashion Manager for Yves Saint Laurent Couture, Melinda is well versed in the demands of the luxury market and its client base. Her advice is firmly based in objectivity, offering constructive counsel, as well as strategic and creative thinking. Melinda enjoys excellent industry relationships and is regularly requested for speaking engagements and quoted in the business and fashion media.

Mark Lulham~ Account Manager/Recruitment Executive

Mark's experience is both broad and deep, with his early career spent in retail working his way to management, buying, merchandising, marketing and communications. More recently his experience has focused on business development for service related businesses across the customer relationship management discipline and with this in mind Mark works across the recruitment business particularly, focusing on existing account management, new client business development and candidate sourcing and profiling

Nick Freer~ Account Manager / Recruitment Executive

Nick's specialistation is directed towards the Greater China region. Possessing a finely tuned understanding of China's growing presence in the current luxury industry, Nick is well placed to develop and nurture new client opportunities within this market. Nick's expertise in the luxury landscape extends across Giorgio Armani, Burberry and Chanel. Having represented these fashion houses provides a strong foundation of all things luxury. With a fine eye for detail and strength in building cross-cultural relationships, Nick is deeply involved with MO Luxury's Greater China business.

Stacey Heenan~ Recruitment Executive

Stacey Heenan heads MO Luxury's Melbourne operation, as Talent Management Executive.

Developing and nurturing new client opportunities in Victoria, Stacey's expertise in the luxury industry stems from her extensive retail management experience. Having represented brands such as Chanel and Jurlique, her hands-on experience gives her a unique perspective and intimate understanding of the workings of the luxury industry. In addition to sourcing high-calibre candidates, Stacey's eye for luxury compliments her involvement in MO Luxury's covert client operation.

 

Sarah Paykel~Recruitment Executive

Sarah Paykel represents MO Luxury in New Zealand, as the director of Sarah Paykel Ltd, a fashion & lifestyle public relations and communications consultancy. Based in Auckland, Sarah has previous experience as a journalist, beauty retailer, and marketing and sales director in the luxury market, and has developed business relationships with some of the world's leading brands. She has an eye for recruitment and has personally selected large numbers of staff in previous roles. She has an intimate understanding of the luxury industry, and is skilled at matching candidates to specific requirements. Sarah manages MO Luxury's talent management division in the New Zealand market.

 

Who does MO Luxury provide servies for?

 MO Luxury steers both new and established brands to further success with appropriate management and marketing solutions.

"With a solid history in luxury goods and services we have a considered view of the luxury landscape, both locally and internationally."

 

What areas does MO specialise in?

 They offer their clients an invaluable, independent position and an adaptive approach; whether it lies in simply consolidating a brand’s legacy or guiding an underperforming business to success with careful analysis and considered strategy.

MO Luxury offers tailored brand solutions; constructive advice and solutions that are firmly based in strategic thinking, true objectivity and specialised experience, and of course, accountability. They have a reputation for results and an eye for growth and opportunity.

Yet they don’t believe in change for the sake of change. The business initiatives they suggest will not always be complex, complicated or overwhelming. They believe that true luxury often lies in simplicity.

What is the price to pay for perfection?

 MO luxury's charges will be negotiated with clients depending on their needs. For further enquiries contact MO Luxury. 

Where is MO Luxury?

MO is located in the heart of the Sydney CBD just off George street. 

Industry Involvement

Career seminar: The MO Luxury Career Development Seminar is designed to provide attendees with a greater understanding of themselves as a marketable product, with the ability to navigate and steer their career strategically and purposefully. Delivered by industry experts, the seminar is an intense day of skill and technique building that focuses on creating a career strategy and the tools necessary to gain a role and continually progress. Utilising a combination of tutorials, practical exercises and interactive sessions, this seminar is a "must-have" for anyone currently working in or wishing to pursue a successful career in luxury retail