Two words, Louis Vuitton! The worlds symbol of luxury, fashion, class, sophistication and status! Company Background and Structure
The Louis Vuitton company is a luxury french fashion and leather goods brand and company, with its headquarters located in Paris. The company is names after it's founder Louis Vuitton (1821-1892) who designed and manufactued luggage as a Malletier during the second half of the nineteenth century.
The company manufactures and markets luxury leather goods, fashion accessories, jewellery, clothing and perfume. All of the companies products utilize the LV initials.
The company only markets it's products through it's own stores throughout the world, which allows it to control product quality and pricing, and to prevent counterfeit products entering it's distrubution channels.
One hundred and fifty years after LV's founder Louis Vuitton began creating and selling trunks in Paris, LV's signature leather goods are considered a status symbol around the globe and are highly regarded in the fashion world.
The early days of Louis Vuitton
Louis Vuitton was born in Jura France and moved to Paris in 1835, travelling over 400km on foot. On his way there he picked up a series of odd jobs to pay for his journey. Two years later when he was 16 years of age, he apprenticed for the luggage manufacturer Monsier Marechal.
In 1854, Vuitton opened his first store in Paris on Rue Neuve des Capucines. He began selling trunks, and flat topped trunls. All trunks before this had rounded tops for water to run off and this could not be stacked.
Roughly 30 years later, he opened a store in London, beginning its international growth and reputation.
In 1914 the LV building was opened on the Champs Elysees (famous landmark in Paris). And was officially the largest travel goods store worldwide at the time!
In the 90's Marc Jacobs was hired to be the lables artistic director. In the March of the following year, he designed and introduced the companies first line of clothing!
Product Categories within the Company
Luggage: Travel goods are ofcourse probably the largest aspect of the LV empire. And the most renound symbol of status in todays society.
Clothing: Nowadays, Louis Vuitton clothes are really something special. From lolly coloured dresses, to brown and maroon vintage styled skirts, LV produces some very interesting, and fashionably classic garments.
Perfume: Like most luxury brands, ie: Chanel, Dior, and Prada, Louis Vuitton has included perfume into the company.
Shoes and Accessories: The special thing about this brands shoes, and all products for that matter, is that the LV symbol/logo is ALWAYS presented somewhere on the item. More than other brands I would say. For example, these shoes are easily recognised as Louis Vuitton purely by the famous print on them!
What kind of customer would find themselves in a Louis Vuitton store?
Louis Vuitton is a luxury brand. Meaning that the products within the LV brand, are not every day run of the mill products. They are to be indulgences, a way to bring the luxury lifestyle into your life. LV is a symbol of status, due to the stock being rather expensive. This means that the LV customers are able to afford such prices and are therefore of a higher financial status.
A LV customer, I've always imagined, is a women, around 30-40 years of age, dressed in all beige, very well groomed and with a delightful scent wofting behind her as she walks down the street. She is successful in her field and is an accomplished woman who has a love of luxury and all things beautiful!
How much money would one expect to spend?
Lets put it this way, if you are a university student living off centre link, i wouldn't reccomend shopping in a Louis Vuitton store! The LV customers could spend thousands of dollars.
Recently Louis Vuitton bought out luxury papers and pens.
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And I'm not entirely sure if this is an acutal LV product or someones spin off but non the less it is fantastic!
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